We are empowering change

We are Going Macro

A venture studio at the intersection of Technology, UX Design & AI - born from one consulting practice and now building the future, one digital venture at a time.

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Why we’re here

Going Macro is the venture studio where hard-won consulting insight becomes new companies. Powered by the strategy, UX, branding and technology expertise we refined through Cerulean Studio’s work with global enterprises, scale-ups and research institutes, we know what sets enduring products apart: validated insight, elegant design and timely automation.

We apply those patterns at scale—pouring our experience into ventures that move from first prototype to sustainable growth with uncommon speed.

What we do

👤

Design-First Thinking

Every venture starts with human insight and ends with usable beauty.

✨

AI-Native Approach

Automation and intelligence woven in from day one, not bolted on later.

📝

Story-Driven Brands

Clear narratives that earn trust and compound over time.

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Lean Experimentation

Rapid prototypes, tight feedback loops, data over debate.

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Platform Mindset

We build extensible ecosystems, not one-off features.

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Data-Led Growth

Metrics as a compass for all of our every decisions.

A note from our founder

Since founding Cerulean Studio as a solo founder, I’ve worked with Fortune 500 leaders and top research institutes on breakthroughs in strategy, UX and generative AI.

Today, Going Macro channels that depth of expertise - through Cerulean Studio and our growing studio team - into ventures that learn fast, iterate fearlessly, and scale responsibly. We embrace failure as fuel, speed as advantage, and collaboration as our north star.

With integrity at our core and curiosity driving every step, we’re here to empower change - one bold idea at a time, and always following my motto.

"Make mistakes, make a difference"