We are empowering change
We are Going Macro
A venture studio at the intersection of Technology, UX Design & AI - born from one consulting practice and now building the future, one digital venture at a time.
Our brands ❯Get in touch ❯Why we’re here
Going Macro is the venture studio where hard-won consulting insight becomes new companies. Powered by the strategy, UX, branding and technology expertise we refined through Cerulean Studio’s work with global enterprises, scale-ups and research institutes, we know what sets enduring products apart: validated insight, elegant design and timely automation.We apply those patterns at scale—pouring our experience into ventures that move from first prototype to sustainable growth with uncommon speed.
What we do
👤Design-First Thinking
Every venture starts with human insight and ends with usable beauty.
Design-First Thinking
Every venture starts with human insight and ends with usable beauty.✨AI-Native Approach
Automation and intelligence woven in from day one, not bolted on later.
AI-Native Approach
Automation and intelligence woven in from day one, not bolted on later.📝Story-Driven Brands
Clear narratives that earn trust and compound over time.
Story-Driven Brands
Clear narratives that earn trust and compound over time.🧪Lean Experimentation
Rapid prototypes, tight feedback loops, data over debate.
Lean Experimentation
Rapid prototypes, tight feedback loops, data over debate.🧱Platform Mindset
We build extensible ecosystems, not one-off features.
Platform Mindset
We build extensible ecosystems, not one-off features.📈Data-Led Growth
Metrics as a compass for all of our every decisions.
Data-Led Growth
Metrics as a compass for all of our every decisions.A note from our founder
Since founding Cerulean Studio as a solo founder, I’ve worked with Fortune 500 leaders and top research institutes on breakthroughs in strategy, UX and generative AI.
Today, Going Macro channels that depth of expertise - through Cerulean Studio and our growing studio team - into ventures that learn fast, iterate fearlessly, and scale responsibly. We embrace failure as fuel, speed as advantage, and collaboration as our north star.
With integrity at our core and curiosity driving every step, we’re here to empower change - one bold idea at a time, and always following my motto.
"Make mistakes, make a difference"
— Marco Ceruti, CEO & Founder
Today, Going Macro channels that depth of expertise - through Cerulean Studio and our growing studio team - into ventures that learn fast, iterate fearlessly, and scale responsibly. We embrace failure as fuel, speed as advantage, and collaboration as our north star.
With integrity at our core and curiosity driving every step, we’re here to empower change - one bold idea at a time, and always following my motto.
"Make mistakes, make a difference"
— Marco Ceruti, CEO & FounderVentures we’ve launched
Cerulean StudioConsulting
Intra.FMSaaS & Consulting
PressenceDigital agency
Blink BytesSaaS
LumenIAAI consulting
PatioflexSaaS
Some of our clients
From Fortune 500 to Top Research Institutes
Solutions that scale with you
We help startups and enterprises solve real problems with smart design, agile development, and AI-first thinking.
Get in touch ->